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Week 1

Set Up the Engine

Week 2

Think Like a Marketer

Week 3

Act Like an Operator

Week 4

Scale and Future-Proof

Day 1

AI Personal Assistant

Day 2

Content Creation Mastery

Day 3

Infinite Content Glitch

Day 4

AI Mastermind

 
CALL TO ACTION

Here’s Your Homework For Day 1

STEP ONE: Create A Free Gmail Account

If you already have a gmail account skip to step two

Here are the steps:

  1. Go to a new browser
  2. Go to https://support.google.com/mail/answer/56256?hl=en
  3. Click on “Create An Account”
  4. Proceed to fill in the required information to create an account

STEP TWO: Create Your YouTube Channel

If you already have a YouTube Channel created, skip to step three.

Here are the steps: 

  1. Go to a new browser
  2. Go to https://www.youtube.com/
  3. Click on the profile icon in the top right hand corner
  4. A drop down menu should appear. One of the first options should say "create a channel" Click on it
  5. Select a profile picture for your channel. (I personally use my business logo. You could use a headshot or a logo, it really doesn't matter
  6. Insert your name and YouTube handle. I would try to make your handle the same as your other social media handles
  7. Then click "create channel"

STEP THREE: Setup Your YouTube Channel

If you already have a YouTube Channel created, skip to step three.

Here are the steps: 

  1. Go to a new browser
  2. Go to https://www.youtube.com/
  3. Click on the profile icon in the top right hand corner
  4. A drop down menu should appear. One of the first options should say "YouTube Studio" Click on it
  5. Once your in YouTube Studio, on the left hand side, click on settings
  6. Once in settings, click on channel. Then click on feature eligibility
  7. You will see three types of features: Standard, Intermediate, & Advanced
  8. You should automatically have Standard features enabled
  9. In order to enable Intermediate features you will need to verify your phone number
  10. In order to enable Advanced features you will have three different options. The fastest way is to provide a valid ID (it may take some time for YouTube to verify your ID, so please be patient)
  11. Then make sure to click save on the bottom right hand corner

STEP FOUR: The 4S Method

Now we're going to create your own personalized Simple, Successful, Sustainable & Scalable Social Media Strategy! 

Here are the steps: 

  1. Open up your notebook or an empty Google Doc or anything you can take notes on
  2. Uncover Your Why
    1. There are so many different lead generation strategies you can use to grow your business outside of social media. Spend some time thinking why social media.
  3. Select Your Target Audience
    1.  Spend some time thinking about the type of client that you want to help
    2. What Problems are they facing?
    3. What Questions are they asking or looking for the answer to?
    4. What Roadblocks are currently stopping them from getting their goal?
    5. What is the Dream Result that they want to achieve?
  4. Write Down Your Goal
    1.  You could be super specific and create a S.M.A.R.T. goal
    2. Or spend some time thinking about do you want social media to be a main driver of leads/business or something to supplement your other prospecting/marketing efforts
  5. Write Down The Platform You're Going To Focus On
    1.  The answer is YouTube. This is the only right answer
  6. Write How Often You Are Going To Post
    1.  Commit to at least 1 long form video every two weeks or 1 video per week.
  7. Write Down When You're Going To Post
    1. This doesn't matter as much. Just pick a time and stick to it

STEP FIVE: Now Celebrate In The Facebook Group

Take a selfie of yourself in front of your computer. And make sure to smile big! 

Go in the Facebook Group right now and upload the photo. Copy and paste this at the beginning of your caption “COMPLETED DAY 1 🥳”

Or if you need help completing the homework, look in the Facebook group for people who already completed the homework. Then politely ask if they can help you. It takes a tribe, right?

This Challenge is to meant to push you out your comfort zone. So don’t expect it to be a walk in the park. I want you to grow

Here’s the link: https://www.facebook.com/groups/stopandstaremedia/?mibextid=oMANbw

Here's A Quick Overview
Of Week 2:

Week 2 — Strategy System: “Think Like a Marketer”

Super-Specific Outcome

Build a psychographic PQRR map (Problem • Questions • Roadblocks • Results), lock a one-month content calendar, and draft one YouTube script you’ll record in Week 3.

What we’ll do live (keep it tight)

  • PQRR first: Write 3–5 short PQRR lines to nail audience psychology.
  • Content calendar: Generate a 30-day plan (dates, posts, captions, best times).
  • YouTube script: Draft one 3–5 min video script pulled from the calendar.

Definition of Done (W2)

  • 3–5 PQRR lines written.
  • 30-day content calendar locked.
  • YouTube script complete.

Homework (15–30 min)

  • Light edits to titles/captions.
  • Final polish on the YouTube script and block a 30-minute recording slot for Week 3.

Proof (simple)

  • Photo or screenshot of your content calendar posted in “Week 2 Proof.”
  • One-line caption: “Week 2 done—calendar locked.”

Exact Templates to Use (verbatim where noted)

1) PQRR (no prompt—just write the lines)

Brain dump in your notebook (or whatever you use to take notes):
Problem → Questions → Roadblocks → Results

What problems, questions, & roadblocks is your target audience currently face, has faced in the past, or will be facing in the future.

What is the ideal result they're looking for?

2) Content Calendar (fill in where you see "insert" in brackets then

paste this verbatim)

Topics: [Insert 3-5 topics. Make 1-2 topics personal to you]

For audience: [insert ideal client avatar]

Content Goal: [insert Ex: generate leads, get more engagement, etc.]

Act as a direct response marketer with a background in social media marketing. Using the information above, create a one-month marketing plan for [insert your professional title] specializing in [insert what you specialize in] targeting my audience. Break it down week by week and list out the specific days and times to post each video based on the best times to post for each day. Create [insert X] video per week. Include content ideas to post in between.

Please avoid any generic topics and ideas. 

Format as content posting table with 4 columns. Column 1 - Date. Column 2 - social media post for the day. Column 3 - fun, engaging caption with hashtags. Column 4 - optimal time to post

3) YouTube Script (fill in where you see "insert" in brackets then paste this verbatim)

Generate a binge-worthy YouTube script that hooks viewers, delivers clear value, and drives a specific action. Use the information and outline below.

Video Topic: [ insert topic ]

Target Audience: [ insert audience ]

Runtime Goal: ≈ [ insert number ] min (≈ 120–150 wpm)

Free Resource / Offer: [ insert lead magnet or mofir  ]

Key Sections / Ideas: 1) [ insert x ] 2) [ insert x ] 3) [ insert x ] 4) [ insert x ]

### Hook (0:00-0:20)

Abrupt, high-energy cold-open.

Fire off 2-3 vivid, surprising scenarios that spotlight the core problem or opportunity.

Close with a curiosity gap:

“Today I’m breaking down exactly how to [ BIG RESULT ]…”

### Introduction (0:20-1:30)

Empathize with the viewer’s pain / frustration (stat, day-in-the-life anecdote).

Reframe the situation: the strategy you’ll share is an ally, not a threat.

Preview the value:

“We’ll cover the [ # ] methods that can make you the go-to pro.”

### Main Section Block (Repeat for each idea)

Section Heading: “The [ PUNCHY METAPHOR ] — [ STRATEGY ]”

Element Purpose

Pain / Old Way Explain why the traditional approach fails.

New Way / Solution Describe the featured strategy and how to implement it.

Payoff Concrete benefit, stat, or micro-story.

Pattern Break Analogy, joke, rhetorical question, or quick visual ≤ 45 sec.

On-Screen Cue [ TEXT OVERLAY ] or [ B-ROLL: suggested footage ]

### Mid-Video CTA (~50 % mark)

Quick like/subscribe ask.

Tease free resource:

“[ RESOURCE ] helps you implement all this—link in description.”

### Remaining Sections

Follow the same Pain → Solution → Payoff rhythm.

Vary delivery (story, list, demo) to keep pacing fresh.

### Conclusion (~last 60 sec)

Re-state the big question and answer decisively.

Inspire viewers with a forward-looking takeaway.

### Final CTA

Strong push to download the free resource (benefit-oriented).

Friendly sign-off / next-video tease.

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