Stop using gimmicks to hook your audience. Do this instead

Stop looking for ways to hack the algorithm

Last week I taught a class on becoming the go-to expert

Leading up to it, I was curious...

What actually makes someone the go-to expert?

Well, you have to publish content

But then comes the first big problem

Just because you're required to post,

Doesn't mean people are required to pay attention

So how do we get people interested?

Well, according to all the social media gurus, we need a hook

But not just any hook. It has to be catchy, concise, creative, cool, crazy, and more

They'll tell you to use a specific viral hook framework

Or to hold a random object like a banana to throw people off guard

Or to hire a fancy editor to add special effects.

What if it there was a simple way to grab people's attention?

Donald Trump is a perfect example of this

Love him or hate him, (I don't care, that's none of my business)

When he has an announcement to make, he'll host a rally

These rally's get 1000's and 1000's of people to attend

They'll stop whatever, call off work, get a babysitter, catch a plane, bus, & train

Why is it that people drop everything to hear him speak?

Especially when they can just catch the recording or read the news the next day

But when you speak, you're invisible?

The secret...

Stop trying to hook your audience using gimmicks and be the hook

What do I mean by "be the hook?"

I mean, become the type of person that people will drop everything they're doing just to hear you speak

Now how do you become that person?

Be polarizing.

President Trump is extremely polarizing. But so was MLK Jr.

Hitler was extremely polarizing. But so was Gandhi

Alexander The Great was extremely polarizing. But so was Jesus Christ

Everyone I just mentioned was loved by many

And hated by many more

But they all held one thing in common

When they spoke, people listened.

You will never become the go-to expert being luke warm or giving generic tips that people can ask ChatGPT for

You're voice will never matter to others until you take a stance for something

For example, I hear realtors mention how "real estate is the best way to build generational wealth."

Well if that's true then how come only 9% of agents own an investment property?

So if I were an agent I could make a video on the "Top 10 reasons why buying a home is the WORST financial investment"

Notice how I used the word "worst" instead of "bad" or "average" or "not the best"

They're all interchangeable but "worst" is the most polarizing option here

So I challenge you to take some time today to think about all the mainstream advice in your industry

What do you disagree with?

Then start talking about it

And for those of you in my bootcamp we're going to dive deeper into this