Are you showing up as the go-to expert when people search?

"Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference."

Robert frost said this in a poem he published back in 1915.

100+ years later and this is still the better approach to life and business

Especially if you want to become the local go-to expert

Times are changing faster than you know

20 years ago, the person who was the go-to expert was the guy or gal who lived in the town their whole life

Then people started looking on Google for reviews

Then people started looking you up on social media

Now people are asking ChatGPT for recommendations

And guess where ChatGPT gets it's information from???

The internet.

So if you're not creating content, you'll NEVER become the go-to expert

Here's what people are doing when it comes to content...

• They're following trends and searching for hacks to boost the algorithm

• Copying what their friends from other markets posted

• Creating inauthentic AI avatars or random AI generated videos

Here's why this doesn't work...

Let's say you needed open heart surgery and you have the option to choose between Dr. A & Dr. B

You're life is depending on this operation so you look into both

Their resumes are equal.

• Both have the same number of successful operations

• Same amount of years in business

• Both went to ivy leagues and have the same designations

During your search you find videos of Dr. A in a hospital room dancing like a 16 year old and lip-sinking

You move on and start look into Dr. B

Dr. B has educational videos breaking down how to prepare for surgery, healing post-op, things to ask your doctor, etc.

Who are you going to trust with your life?

Dr. A (the wanna-be influencer) or Dr. B (the educator)

Now I know you're not a heart surgeon but let me be clear on the lesson here.

I'm not saying don't dance or have fun in your content

I am saying that perception is reality

Completely neglecting content is like bringing boxing gloves to a war zone

You're setting yourself up for failure.

But being intentional with content can drastically change how people perceive you

People are searching "how to buy or sell in xyz city" or "how to get my first investment property"

They aren't searching "who's got the best dance moves in town?"

Now if you want to learn my exact strategy of how I plan to become the go-to expert in 2026

I'm hosting my last masterclass of the year on Thursday, November 6th from 12 PM to 1 PM

This will be 100% free of course

So make sure to click here to register to the masterclass

Or respond to this email with any questions you may have