Is $25 Per Reel Reasonable for Video Editing?

Yesterday someone asked, “For video editing, is $25 per reel reasonable?”

So I figured I’d share my answer with you since I’m sure you’re already creating content—or you plan to in the future.

Why Hiring a Video Editor Is One of the Best Decisions

Now, hiring a video editor is one of the best decisions you can make for a few reasons. Here are my favorites:

• Editing is the most tedious and time-consuming part of content creation

• There’s a huge learning curve if you’re not tech-savvy

• Finding a good editor is way easier than finding a good VA

• Eventually, they can turn into your own in-house social media person

• It forces you to create content

Recording and posting videos on social media is free. When something is free you’re less invested—there’s no skin in the game—which makes quitting easy because you don’t lose anything. But if you know you’re paying for someone to help, that’ll help light a fire under you on the days you don’t feel like recording.

Video Editor Pricing Breakdown

Here is a quick breakdown on pricing for a video editor who edits short-form content
(Short-form content meaning videos recorded vertically or 9:16 aspect ratio, usually under a minute long):

• $10 to $15 per reel: You can find a pretty solid video editor overseas. You can find someone easily on Fiverr, but I prefer to use Upwork or OnlineJobs.ph

• $50 to $100 per reel: You can find a good local video editor

• $200+ per reel: The editor is probably extremely advanced. They should have a proven track record of well-performing content

Conclusion

Overall, having a video editor is super helpful. I’ve been with mine for a year and a half now. Let me know if you have any other questions when it comes to AI or social media.