STEP ONE: Find Your Topics

Before we start creating content we need to figure out what we are going to speak on.

So here’s what you need prior to moving on to step 2

1. Open up a new browser and go to https://answerthepublic.com/

2. In the search box, type in a keyword based on the topics you'd like to speak on

For example, I speak a lot about artificial intelligence. So I would search up "artificial intelligence" or "ChatGPT" 

3. Start writing down a list of all the topics that would make sense for you to speak on. Or copy and paste them onto a Google Doc

Bonus Tip: When you're in Answer The Public, the darker the orange, the higher the search volume a keyword has

4. In your notebook, write down "Video 1"

Then underneath, write down one of the questions that are commonly searched.  

Then write 3-5 bullet points what you would talk about based on your search result

For example, if I typed "ChatGPT" as my keyword. One of the most viewed search results is "Can ChatGPT generate images"

4 things I can talk about to answer that question are 

- Different features of ChatGPT plus (one of which is creating images)

- How to upgrade to ChatGPT plus so you can access the image generator

- Live walkthrough step-by-step of how to generate images

- AI image generator alternatives to ChatGPT

STEP TWO: Get Your Equipment

Now that we have our topics and we know what we're going to talk about, the next step is to get the right equipment.

1. Decide are you going to record virtually or in person

2a. If you are going to record in-person, all you will need is a phone with enough storage space and a lavalier microphone that can connect to your phone

2b. If you are going to record virtually, all you will need is a laptop and a pair of headphones

If you are thinking about investing in equipment but have yet to start creating content or have yet to create content consistently for longer than a month, YOU ARE OVERCOMPLICATING & OVERTHINKING 

If you have been creating content consistently for longer than a month, then upgrade to VIP because I shared my exact recording setup and gave away a spreadsheet with all of the equipment  would recommend no matter your budget

STEP THREE: Find Your Partner

Now that you have your topics and your equipment, all you need is a partner to record the content with. There are a few different ways you can go about this.

1. Find someone who is your target audience

 You can choose someone who is currently one of your clients, a past client, or honestly anyone who represents your target audience. Let's say you want to work with homebuyers. Find someone who may be interested in buying a home.

The reason you want someone who is in your target audience s because it disarms the listener.

If you try to give advice to a stranger or a professional who works with you, it can cause a knee-jerk reaction and cause the listeners to put their guard up. Like when you walk into a store and someone ask "do you need help today?"

But if someone that is similar to them gives advice, it can help bring their walls down.

2. Find someone who is in your industry

 When you collaborate with another professional in your industry, you can put both of your brains together to think of the best possible advice. It's the old adage of "two brains are better than one"

Also, you can cut costs half by collaborating with someone. It gives you someone to hold you accountable. And so much more!

3. Find someone who is in an adjacent industry

Go through your list of vendor partners and reach out to one of your favorite partners to see if they'd be on board to create content together. A lot of times you could get them to pay for all of the costs.

Also, with a vendor partner you can give advice from different perspectives. For example, if you're talking about home buying a realtor and a lender both know a lot about the process. But they can come at it from very different angles

4. Schedule a time to meet with them before Friday's call record a conversation on your topic of choice. Don't over think the conversation, if you did step 1 you should already have the bullet points.

If you can't find anyone before Friday, look in the Facebook Group. There are about 560 professionals in there who also need to do the homework.

On Friday's call I'm going to cover how to take the video you recorded and transform into clips and schedule it out 

STEP FOUR: Record A Conversation

Now that you have you topics, equipment, and partner, it's time to record some content.

If you don't record a video then you're going to be left behind on Friday's call.

1. Setup your phone or laptop in a well it room. Sit in front of the window, use a desk lamp, ring light, flash light or any light you have

2. Get your notebook or Google Doc with your 3-5 talking points

3.  Press record and start your video. Don't worry about getting the  right hook or getting a script. Just start brain dumping about the different points

4. The conversation needs to be at least 5 minutes long. But feel free to go longer, don't stress about the perfect video length, just record and continue to provide value

STEP FIVE: Now Celebrate In The Facebook Group

Take a photo of your content calender that ChatGPT generated for you. 

Then go in the Facebook Group right now and upload the photo. Copy and paste this at the beginning of your caption “COMPLETED DAY 2 🥳”

Or if you need help completing the homework, look in the Facebook group for people who already completed the homework. Then politely ask if they can help you. It takes a tribe, right?

This Challenge is to meant to push you out your comfort zone. So don’t expect it to be a walk in the park. I want you to grow

Here’s the link: https://www.facebook.com/groups/stopandstaremedia/?mibextid=oMANbw